YPO

  • Marketing Communications Manager

    Job Locations US
    Posted Date 2 months ago(5/31/2018 12:55 PM)
    Job ID
    2018-1469
    # of Openings
    1
  • Overview

    POSITION PURPOSE


    The Marketing Communications Manager is the lead representative within the YPO region and/or department for marketing, PR, social media and communications activities. This person serves as our direct link to YPO’s chapters and regions and departments within a designated geography. The marketing communications manager will guide the strategy for two-way communications with regions and/or department, serving as their advocate, messenger and champion.

    Responsibilities

    PRIMARY RESPONSIBILITIES


    Lead the development of regional and/or department marketing and communications strategy and contribute to the overall marketing, PR, social media and communications strategy and execution framework to meet the goals of YPO and the region and/or department.


    • Liaise and cooperate with regional directors, chapter and regional communication chairs (Chapter Administrators, Networks, Education, Family, Forum, Membership) in your designated region to develop integrated marketing and communications programs.
    • Lead planning and review process for marketing, PR, social media and communications programs.
    • Build and maintain relationships with region and functional leaders to understand the needs within the market.
    • Generate positive and proactive media coverage of YPO and its members.
    • Lead the generation of online content that engages targeted audiences and leads to measurable action.
    • Facilitate press and media outreach. Manage the organization’s relationships with reporters, producers, writers, publications, and all media requests.
    • Coordinate YPO.org regional webpage maintenance—ensure that new and consistent information (article links, stories, and events) is posted regularly.
    • Work with chapters and regions and/or departments to develop communication templates that can be used across the organization.
    • Ensure that all projects meet or exceed high standards set by YPO and fit into the organization’s long-term mission.
    • Create and enforce production schedules for on-time delivery of projects.
    • Provide leadership, input and support to the marketing and communications department.
    Drive the delivery of the marketing, PR, social media and communications plan including:
    • Development and management of a communication program to develop and expand the value of YPO membership value within the member community in your designated region.
    • Development of marketing materials, resources, tools, content to support the needs of regional YPO teams.
    • Create and lead the development of an annual PR plan and budget with the marketing communications director that strategically aligns to the team's initiatives globally
    • Develop and execute media relations strategies and programs and identify opportunities to generate excitement and awareness about YPO in the press.
    • Be a YPO advocate internally and externally.
    • Engage with internal leaders to identify key story ideas on YPO and YPO’s members, partnership and networks.
    • Partner with internal subject matter experts and external partners to develop and execute a robust social media and blog strategy including Twitter and LinkedIn, etc.
    • Support of membership renewal programs, as needed.
    • Work with regional teams in supporting local events, educational opportunities, media opportunities.
    • Work with social media, PR, communications and content creation teams to identify and communicate chapter and region activity across multiple platform including stories, news.
    • Contribute writing and editorial support for additional communications vehicles including external and internal websites, Ignite.
    • Enforce YPO style in all printed and electronic communications.
    Wise and effective budget management of marketing and communications activities, including:
    • Overall responsibility for planning and reporting of regional marketing budget, accrual and expenditure.
    • Work with marketing and communications leadership to reach agreement on budget for the year and quarterly program spending.
    • Select and manage agencies, contractors and vendors as required to support marketing activities.
    Reporting, Metrics and Research, including:
    • Work closely with Marketing team to monitor metrics and create metrics dashboards as needed.
    • Lead broader projects as needed.
    • Provide weekly updates on current projects.

    Qualifications

    SKILLS


    • Proven ability to execute results-driven marketing plans.
    • Ability to use CRM systems to measure and report return-on-investment for campaigns and other activities against set objectives. SalesForce and Act-On preferred.
    • Strong project and people management skills.
    • Proven ability to meet deadlines under pressure while managing multiple projects and activities.
    • Excellent presentation and writing skills, samples will be requested.
    • Ability to manage a fixed budget.
    • Senior influencing skills.
    • Social media marketing skills.

     

    EXPERIENCE/BACKGROUND


    • Minimum 5 years experience in similar role.
    • Experience developing regional marketing and communications programs, with in depth knowledge of digital and email marketing.
    • Experience marketing in a membership organization or association.

     

    EDUCATION/TRAINING/CERTIFICATION


    • BA/BS degree preferred or an equivalent combination of education and experience.
    • Marketing in a membership organization or association.

     

    PHYSICAL REQUIREMENTS


    • Ability to travel 25% within region and internationally.

    EEOC

    YPO is an Equal Opportunity Employer. YPO takes pride in supporting a diverse workforce and demonstrates this through its policies and practices. YPO does not discriminate in recruiting, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, marital or veteran status, disability or any other legally protected status.

    Options

    Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
    Share on your newsfeed

    Connect With Us!

    Not ready to apply? Connect with us for general consideration.