• Lead Generation Specialist (Contract)

    Job Locations US-TX-Irving
    Posted Date 1 month ago(3/27/2018 12:18 PM)
    Job ID
    # of Openings
  • Overview

    Position Title:             Lead Generation Specialist (Contract)


    Department:               Membership


    Reports to (Title):       Senior Manager, Membership Development


    Location:              US remote work 


    Type:                   Contract until 30 June with a potential to renew on a quarterly basis 


    Exempt            Non-Exempt





    Prospecting, qualifying and generating new ‘sales’ leads to establish a pipeline of business executives who meet the YPO membership criteria.  





    • Identify and develop new business prospects from multiple sources including professional data bases, company web sites, publications, discovery and individual research.
    • Follow up on leads to identify their profile details and contact information.
    • Mine all available sources to identify sales leads profile details and contact information.
    • Mine all available sources to generate leads for growth targeted areas as required.
    • Create and maintain records of sales leads in Salesforce.
    • Work with the Join YPO managers to develop and grow the sales lead pipeline to consistently meet the recruitment goals.
    • Work with the marketing and communications team to identify sales leads for targeted marketing campaigns.
    • Validate sales leads to meet the YPO criteria as requested by the Join YPO Manager.
    • Track the membership application records in Salesforces to ensure the leads generated do not duplicate with existing applications.
    • Identify and report to the Join YPO Manager any opportunities to move a sales leads to a prospective member/application funnel.
    • Prepare and analyze sales lead pipeline reports and dashboards.




    • Works with the marketing department to develop sales and marketing campaigns.
    • Works with the Join YPO Manager to identify global market opportunities for membership growth.




    • Highly motivated and self-starter
    • Proven track record of identifying and managing ‘sales leads’ through research
    • Thorough understanding of sales principles and customer service practices
    • Results driven and ability to be proactive in achieving set goals
    • Demonstrated ability to engage and navigate conversations with ‘sales leads’ (cold calling)
    • Ability to maintain analyze data and report on data.



    • Data mining and research
    • Proven record of achieving targets
    • Salesforce and data analysis



    • Bachelor’s degree and/or at least 3 years of experience in sales.
    • Salesforce trained or proven experience




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