YPO

Regional Marketing and Communications Manager - Americas

Open
1 week ago
Job ID
2017-1374
# of Openings
1

Overview

Position Summary

This is a contract role.

The Regional Marketing/PR Manager is the lead representative within the YPO region for marketing, PR, social media and communications activities. This person serves as our direct link to YPO’s Americas chapters and regions. The regional marketing and communications manager will guide the strategy for two-way communications with chapters and regions, serving as their advocate, messenger and champion. You will be required to develop processes to ensure the development, delivery, implementation, and successful results of member marketing, social media and public relations programs, maintain annual and quarterly budget management, and act as a proactive member of the YPO Regional team in the region of responsibility.  

Responsibilities

Responsibilities:

  • Lead the development of regional marketing and communications strategy and contribute to the overall marketing/PR and communications strategy and execution framework to meet the goals of YPO and the region.
  • Work as the liaison in cooperation with the regional directors, chapter and regional communication chairs (Chapter Administrators, Networks, Education, Family, Forum, Membership) to develop integrated marketing and communications programs.
  • Lead planning and review process for marketing/PR and communications programs.
  • Build and maintain relationships with region and functional leaders to understand the needs within the market.
  • Play an integral role generating positive and proactive media coverage of YPO and its members
  • Lead the generation of online content that engages targeted audience segments and leads to measurable action.
  • Facilitate press and media outreach. Manage the organization’s relationships with reporters, publications, and all media requests.
  • Coordinate YPO.org webpage maintenance—ensure that new and consistent information (article links, stories, and events) is posted regularly.
  • Work with chapters to develop communication templates that can be used across the organization.
  • Ensure that all projects meet or exceed high standards set by YPO and fit into the organization’s long-term mission.
  • Create and enforce production schedules for on-time delivery of projects.
  • Provide leadership, input and support to the marketing and communications department.

 

Marketing/PR and communications plan delivery - drive the delivery of the marketing and communications plan including:

  • Development and management of a communication program to develop and expand the value of YPO membership value within the Americas member communities.
  • Development of marketing materials, tools, content to support the needs of regional YPO teams.
  • Create and lead the development of an annual PR plan and budget with the Director of PR/Social Media that strategically aligns to the team's initiatives globally
  • Develop and execute media relations strategies and programs and identify opportunities to generate excitement and awareness about YPO in the press
  • Be a YPO evangelist internally and externally
  • Engage with internal leaders to identify key story ideas on YPO and YPO’s members, partnership and networks
  • Partner with internal subject matter experts and external partners to develop and execute a robust social media and blog strategy including Twitter and LinkedIn
  • Support of membership renewal programs as needed.
  • Work with regional teams in supporting local events, educational opportunities, media opportunities.
  • Develop and manage chapter communication officer eBook.
  • Work with social media, PR and content creation team to identify and communicate chapter and region activity across multiple platform including stories, news.
  • Contribute writing and editorial support for additional communications vehicles including external and internal websites, Ignite.
  • Enforce YPO style in all printed and electronic communications.

 

Budget management of marketing and communications activities - Use wisely and effectively

  • Overall responsibility for planning and reporting of regional marketing budget, accrual and expenditure.
  • Work with corporate Marketing and Communications leadership to reach agreement on budget for the year and quarterly program spending.
  • Selection and management of agencies, contractors and vendors as required to support marketing activities.

 

Reporting, Metrics and Research

  • Work closely with Marketing to monitor and create metrics dashboard.
  • Lead broader projects as needed.
  • Provide weekly updates on current projects.

Qualifications

Education, Knowledge, Skills

  • BA/BS degree preferred or an equivalent combination of education and experience
  • Minimum 5 years’ experience in similar role.
  • Experience developing regional marketing and communications programs, with in depth knowledge of digital and email marketing.
  • Ability to travel 25% within region and internationally.
  • Marketing in a membership organization or association.
  • Executing results-driven marketing plans.
  • Using CRM systems to measure and report return-on-investment for campaigns and other activities against set objectives; prefer SalesForce and Marketo though not required
  • Strong project and people management skills
  • Proven ability to meet deadlines under pressure while managing multiple projects and activities.
  • Excellent presentation and writing skills, samples will be requested.
  • Managing a fixed budget.
  • Senior influencing skills.
  • Social media marketing skills.

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